Unprecedented Delivery System and Ultra-Penetrating, Moisture-Retaining Properties Signal New Era in Skin Care
DALLAS (March 23, 2011) – eraclea® has launched a skin care line composed of 10 sophisticated formulations that offer the multiple benefits of uniquely delivered, intense hydration. Featuring the patented HylaFusion® technology, eraclea products represent the culmination of decades of hyaluronic acid research and take the potential of this proven skin care ingredient to a whole new level. eraclea is a division of Dallas-headquartered Hylaco LLC, a skin care ingredient and product development company.
The clinically proven HylaSpongeSystem is a key ingredient in every eraclea product, where it works on two key levels. First, it forms an ultra-hydrating layer on the surface of the skin that protects, fills and smooths, reducing the appearance of fine lines and wrinkles. Next, it delivers water and biologically active molecules, such as vitamin C, toward the skin’s deeper layers, continuing hydration for hours after the product feels dry on the surface. eraclea’s initial launch includes products designed to cleanse, exfoliate, intensely hydrate, repair, protect and perfect, with options for every skin type.
“Hyaluronic acid is one of the molecular building blocks of the skin, where its major biological role is to maintain the hydration and appropriate elasticity of the deeper layers of the skin,” said Morgan Hare, president and co-founder of Hylaco LLC. “As such, it has become an ingredient in a multitude of skin care and cosmetic products in recent years.”
The HylaSpongeSystem is a precise combination of hyaluronans of differing molecular weights, and of proprietary hyaluronan ‘sponges,’ capable of holding 100 times their weight in water.
“In eraclea products, this complex offers deeper, longer-lasting hydration than hyaluronan solutions alone, better preparing the skin to accept the benefits of other key ingredients such as antioxidants and peptides,” Hare added.
The 10 products in the initial eraclea launch include: Purifying Gel Cleanser for Normal/Oily Skin, Purifying Cream Cleanser For Dry Skin, Daily Bamboo Exfoliant, Intensive Hydrating Day Cream, Restorative Hydrating Night Cream, Pure Hydration Serum/Zinc, Intensive Repair and Protect Serum/Vitamin C, 5 Night Perfecting Peel and Hydrating Day Lotion Normal to Oily Skin.
eraclea products will be available beginning March 23, 2011, through physicians, estheticians, and skin care spas and centers throughout the United States, as well as online at www.eracleaskincare.com. Prices range from $35 to $95.* For further information, visit www.eracleaskincare.com. Photography is available at 214-252-0900.
Contact: Lisa Samuel
Tucker & Associates